The SRS Metric: Simplifying Sustainability Measurement

This is where sustainability data captured using the SRS metric is published.

About SRS:
Achieving sustainability goals can be tough, especially when progress tracking is inconsistent. However, the SRS metric offers a solution by providing a universal perception metric. This can be used both within and across businesses to accurately measure the ROI of sustainability.

While corporate ESG ratings capture a business's actions and intentions, the Social Responsibility Score TM (SRS) measures the human response to those efforts. SRS is a straightforward and consistent metric that assesses how consumers, customers, employees, or investors perceive a brand's performance in environmental, social, and governance areas. It enables benchmarking across different brands, categories, markets, and time periods and has been proven to align with business outcomes.