Brand Tracking - Case Study

Retail Trade

Description

A multinational company that designs and manufactures athletic and casual footwear, apparel and accessories engaged Glow.

Despite being one of the biggest sportswear brands in the world, they wanted to build greater relevance and excitement with the youth segment, currently servicing an older market.

In order to quantify brand investment, support brand strategy decisions and enable course correction, the brand needed to undertake a brand tracking research program.