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Beauty Product Opportunities to Indonesia, Malaysia and Vietnam

FMCG

Description

- Indonesia is projected to be the world’s 7th largest economy by 2030
- Indonesia’s ‘consuming’ class number 45 million and is forecast to increase to 135 million by 2030
- Imported cosmetic sales in 2015 reached US$441 million
-Indonesian consumers are becoming increasingly aware of their wellbeing
- The cosmetics sector has grown 10%-15% annually due to increases in disposable income and aggressive marketing efforts by cosmetics companies
- People in urban areas of Indonesia are the biggest consumers of cosmetic products, while the rural population is showing higher interest in personal care products
- The Indonesian Government is prioritizing cosmetics as a focus of its National Development Plan for Industry until 2019
-The large Muslim population in Indonesia is a huge potential market for halal beauty products. The majority of Halal products are still offered by local manufacturers
- Local partners (distributor/importer) are mandatory

Research notes

AUSTRADE PRESENTERS
Australia: Mr Damien Zumbo (Trade Adviser –Consumer Austrade Sydney)
Indonesia:m Ms Armelita Adhitya (Business Development Manager Austrade –Jakarta)
Malaysia: Ms Sandra LimBusiness (Development ManagerAustrade –Kuala Lumpur)
Vietnam: Ms Hanh Nguyen (Business Development ManagerAustrade –Ho Chi Minh City)

Publisher
Australian Government - Australian Trade and Investment Commission

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