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APAC Consumer Report 2019

Retail Trade

Description

Across the globe, how companies do business is changing. Consumer behaviours are evolving as demographics shift and advances in technology are opening up with new avenues for people to engage with content and brands. These new connections are unlocking opportunities for marketers to reach consumers. But knowing how and where to connect with consumers in this increasingly complex marketplace can be challenging. As multinationals seek growth across the globe and local companies look beyond their borders, they need help identifying the opportunities that are right for their business. This Quarter by Numbers reports help businesses do just that. The first quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what’s going on in our markets today

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Nielsen is a global marketing research firm, with worldwide headquarters in New York City, United States. This company was founded to give marketers reliable and objective information on the impact of marketing and sales programs.