Market & Channel Report: Online Shopping vs. Grocery & Pharmacy In-Store
Description
Want to know more about Online shopping? Who shops online vs in-store for Grocery vs Pharmacy products? What do they spend? What are the main occasions they buy for? What is their path to purchase, how do they make their decisions, how do people switch brands or retailers if the online platform or store get it wrong? How well does online and in-store meet shopper needs and expectations? This report separates and benchmarks Grocery and Pharmacy in the online channel vs Grocery and Pharmacy in retail stores (i.e. 4 measures) across all of these metrics and more, to define your online vs retail strategies, tactics and investment priorities.
Research notes
1,000 online shoppers interviewed (Grocery n=635, Pharmacy n=362), benchmarked against over 100,000 in-store shoppers. Each shopped within the last 3 days and asked about the one recent shopping experience on that site/ store. Each asked a comparable 15 min questionnaire to benchmark by channel. The questionnaire is asked online, shoppers opt in after their trip (minimises bias) and are paid to ensure quality of response. Fully national representative across Australia, no weighting or quotas. Field work conducted in 2016.