UK Consumer Attitudes Towards Nutrition & Health 2017
Description
The UK Consumer Attitudes Towards Nutrition & Health Report 2017 investigates shopper sentiment towards different nutritional claims.
It is designed to help those with a commercial interest in nutritional claims and lifestyle habits make informed business decisions through a better understanding of the nutritional claims, food category habits, behavioural traits and economic profiles of UK shoppers and consumers.
This report has been compiled by Glow based on survey results collected between the 17th and 20th October 2017. The screened sample of 967 respondents was sourced from an online panel of 664,000 UK residents. Respondents consisted of both male and female participants, ranging across a broad income and generational demographic cross-section.
This research report should prove a valuable resource for those developing, marketing and selling products in the UK Grocery industry.
Research notes
The UK Consumer Attitudes Towards Nutrition & Health 2017 survey was structured from a database of questions, written and tested by Glow researchers. The answer options provided in this survey are not exhaustive, and it is possible other answers may exist. However, respondents were given the option to choose ‘other’ and input a text option whenever a list was considered not exhaustive.
The conclusions in this report are only based on the quantitative results of the survey and interpreted with considerations to findings in other secondary research. The survey was administered to respondents via an online panel. Consequently, conclusions only apply to those with access to computers and those who partake in online panel surveys. In this instance, there is no reason to suggest such a limitation should impact the reliability of the data.
Respondents were allowed to leave the survey at any time and were also incentivised for their involvement. They were asked to provide honest answers and advised their answers would have no
impact on the incentive provided.
The survey was 26 to 28 questions in length, depending on the answers provided by respondents (some questions screened respondents who did not qualify for certain questions). The sample was collected between 17th and 20th October 2017 at a rate of approximately 100 respondents per day. The response data was analysed at a Confidence Interval of 95% and a Margin of Error at 4%.