Sensis Business Index - August 2019
Description
Welcome to the ‘new’ Sensis Business Index. At Sensis we’ve been surveying small-medium businesses and their confidence levels for over 25 years and the index is regarded as one of the leading surveys of its type. Over the past months we’re been talking to small businesses, industry, government and the media about how we can improve the Index. All of that feedback culminates in this ‘new’ Index you are reading today. The key change is in the methodology used, moving from telephone-based interviews to a digital online survey – a preference now of the majority of small-medium businesses and how they interact, plus it provides the benefit of faster turnaround times from survey to publication, a larger sample size and a range of new questions. And the data can be provided to partners via our new digital portal – so they gain a deeper understanding on the confidence and opinions of Australia’s small-medium businesses.
As future surveys are published, we’ll be able to compare the data v’s previous surveys, for this report we don’t recommend that approach due to the methodology change.
Research notes
The Sensis Business Confidence Index is based on 1,019 online interviews conducted between 23 and 31 July with small and medium business proprietors or managers employing up to 199 people. This sample is drawn from metropolitan and major non-metropolitan regions throughout Australia with targets set for location and industry as shown opposite.