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Green Supply Chain Management as a Competitive Tool in FMCG

FMCG

Description

Global competitiveness and the adoption of new business strategies have placed most manufacturing industries under pressure, and this has led organisations to adopt different strategies in their supply chain (SC) processes to enhance their competitiveness. Included in these are green manufacturing, business process re-engineering, and total quality management. The implementation and adoption of green supply chain management (GSCM) remains a problem in developing countries, including Nigeria’s FastMoving Consumer Goods (FMCG) manufacturing industry. An exploratory study was therefore conducted on green SC initiatives within the FMCG manufacturing industry in Nigeria to establish how this has affected both its performance and competitive advantage.

Research notes

Author: Gabriel Oyebanjo Ogunlela

Published by...

The Journal of Business and Retail Management Research (JBRMR) is proud to have a growing international reputation as a scholarly journal. It sets out to ensure that academics from across the world have a credible vehicle for disseminating their research papers. Those seeking fresh and original articles, particularly in relation to the retail sector will find the journal an invaluable resource.