Food for Health: Trends and Opportunities in Health and Wellness in the ASEAN Region

Description

A sharp rise in chronic disease and illness has positioned the Health and Wellness category as one of the fastest growing markets globally. The Health and Wellness food and beverage category accounts for approximately 20 percent of the $US 2,181 billion global packaged food market.
Consumers, governments and organisations worldwide are taking action to decrease the consumption of harmful products, while at the same time increasing the take-up of beneficial and health-promoting products.