Talking 2030: Growing Australian Agriculture 2018

Description

Consumers expect more information about the provenance of their food and fibre. They are embracing new (increasingly digital) supply chain models which create a more direct connection to a product’s point of origin. They are also embracing new food sources — a trend which could force a dramatic reshaping of Australia’s production systems.

Reaching our burgeoning global customer base will remain a consistent challenge, as we seek to navigate the complexities of global trade rules. Despite recent advances, shifting public sentiment around the world will continue to act as a headwind for trade liberalisation efforts.

Technology can help us overcome many of these challenges. From advancing product traceability, to automating global trade compliance — new technologies can pave the way for a more seamless and gratifying connection with our customers in every corner of the globe.