The 2018 Influencer Marketing Report

Description

Influencer marketing isn’t a new concept.

Brands have been using influential people to promote products and services for a long time. But there are two big ways the game has changed.
First, these campaigns are driven via social media (adiós, TV).
Secondly, today’s consumers aren’t entirely celebrity-influenced.
They favor the opinions of the mommy bloggers, beauty bloggers, techobsessed, and mechanical engineers of the world. People you probably wouldn’t recognize on the street, but have thousands following them on YouTube.

That’s just the beginning of consumer expectations for your influencer marketing campaigns, driven by our 2018 survey of 1500 Americans.