Brand Sustainability Benchmark Report - Food & Grocery Industry - US 2023
Description
1 in 2 US consumers say they've changed F&G brands recently based on sustainability credentials.
Consumer behavior and expectations are changing. While quality, value and price still matter, consumers now want (and expect) those things without companies harming the planet, human beings or our communities.
This landmark report demonstrates how the leading brands are capturing hearts and minds, reveals the critical environmental, social and governance (ESG) areas F&G brands must address, and validates how sustainability supports brand growth.
It is for F&G brand CEOs, Insights Professionals, Sustainability Specialists and Marketers (and the agencies that service them).
The report provides answers to critical questions including:
– What is important to your customers in relation to ESG/sustainability issues?
– What is the scale of risk or opportunity for your brand based on ESG/sustainability perceptions?
– Which brands are winning and why?
– Where should you focus your ESG efforts and communications to impact consumer perception?
– What does your specific audience expect? And how does that differ from other demographic groups?
– Where should your brand communicate its ESG messages to maximize impact?
The report was produced by research technology company Glow with global information services company NIQ (NielsenIQ).
Research notes
The 50 page report is based on the opinions of over 33,000 respondents using a nationally representative sample of US consumers based on age, gender and geography to obtain their views on 165 food and grocery brands. Data was captured through Glow's unique Social Responsibility Score (SRS) methodology between April-December 2022.