Sensis Business Index - November 2019

Description

Welcome to the second edition of the ‘new’ Sensis Business Index. At Sensis we’ve been surveying small-medium businesses and their confidence levels for over 25 years and the index is regarded as one of the leading surveys of its type. Over the past months we’re been talking to small businesses, industry, government and the media about how we can improve the Index. All of that feedback culminates in this ‘new’ Index. The key change is in the methodology used, moving from telephone-based interviews to a digital online survey – a preference now of the majority of small-medium businesses and how they interact, plus it provides the benefit of faster turnaround times from survey to publication, a larger sample size and a range of new questions. The data can be provided to partners via our new digital portal – so they gain a deeper understanding on the confidence and opinions of Australia’s small-medium businesses.
As future surveys are published, we’ll be able to compare the data v’s previous surveys. This report compares this quarter to the last (July 2019) . We don’t recommend comparing prior to July due to the methodology change.