FMCG: Hardship of Organic Produce

Description

The organic food movement is one which has been alive for a few decades, though it did take a fair amount of this time for the general public to really catch on and take part in purchasing organic produce.
However, now that organic purchases are booming, the industry which was preaching support is now facing challenges in regards to maintaining supply and meeting demand (Kaplan, 2008).
In addition, as organic produce has become more common there is now a need to develop efforts which strive to maintain the momentum and enthusiasm within consumers. Further, as society is presented with new food movements and labels the organic industry faces threats (Kvidahl, 2017).
This report will identify several of the key challenges which the organic food industry is facing; firstly in respect to maintaining the supply chain, secondly in regard to brands and retailers.