Understanding the generational differences
Description
Understanding generational differences; how much they spend, how to reach them, what factors influence their purchase decision making and how they shop and pay should all play a role in your marketing strategy.
This headline report will get you thinking about it.
Research notes
Various sources including:
-U.S. Bureau of Labor - Consumer Expenditure Survey 2017
-Bank of America Generational Spending via Credit cards
-Yes Lifecycle Marketing