Australian Fruit Juice Report 2017
Description
The Australian Fruit Juice Report 2017 is a survey of shopper and consumer behaviour in the Australian Fruit Juice category.
It is designed to help those with a commercial interest in the Australian Fruit Juice industry to make better-informed business decisions through evidence of the purchasing motivations, behavioural traits and economic profiles of Australian shoppers and consumers.
This report should prove a valuable resource for both marketing and product development decisions in the Australian Fruit Juice industry.
Research notes
This Juice category shopper survey was structured from a database of questions, written and tested by Glow researchers. The answers provided in this survey are not exhaustive, and it is possible other options or answers may exist. However, respondents were given the option to choose ‘other’ and input a text option whenever a list was considered not exhaustive. The research conclusions drawn from this report are only based on the quantitative results found in the survey and interpreted with considerations to findings in other secondary research.
This survey was administered to respondents via an online panel and, consequently, conclusions only apply to those with access to computers who partake in online panel surveys. In this instance, there is no reason to suggest such a limitation should impact on the outcomes of the data. Respondents were allowed to leave the survey at any time and were also incentivised for their involvement. They were asked to provide honest answers and advised their answers would have no impact on the incentive provided.
This Juice category survey was between 32 and 34 questions in length, depending on the answers provided by respondents, as some questions screened respondents who did not qualify for responding to certain questions. The sample was collected between 18th July and 26th July 2017 at a rate of approximately 100 respondents per day, spread throughout various times of the day.