The Digital Consumer in 2019

Description

Every year, the agency world predicts the key trends that will shape online consumer behaviour over the coming year.

Through a thematic analysis, this report distils 200MB of predictions from 20 top trend forecasting reports into 9 need-to-know core trends for 2019.

These 9 ‘trends of trends’ represent the key changes in how consumers will use digital technology to meet their underlying needs. As such, they represent a consensus view from the industry for how to be on-trend, create value, improve the experience and build relevance in 2019.

Download the full report here.