UK Fruit Juice Report 2017
Description
The UK Fruit Juice Report 2017 explores shopper and consumer behaviour in the UK Fruit Juice category.
It is designed to help those with a commercial interest in the UK Fruit Juice industry make better informed business decisions through evidence of the purchasing motivations, behavioural traits and economic profiles of UK shoppers and consumers.
This report has been compiled by Glow based upon survey results collected between the 10th and 15th of August 2017. The screened sample of 1,020 valid respondents were sourced from an online panel of 450,000 UK residents. Respondents consisted of both male and female participants, ranging across a broad income and generational demographic cross-section.
This research report should prove a valuable resource for both marketing and product development decisions in the UK Fruit Juice sector.
Research notes
This 2017 UK Fruit Juice survey was structured from a database of questions, written and tested by Glow researchers.
The answer options provided in this survey are not exhaustive and it is possible other answers may exist. However, respondents were given the option to choose ‘other’ and input a text option whenever a list was considered not exhaustive.
The conclusions in this report are only based on the quantitative results of the survey and interpreted with considerations to findings in other secondary research.
The survey was administered to respondents via an online panel. Consequently, conclusions only apply to those with access to computers and who partake in online panel surveys. In this instance, there is no reason to suggest such a limitation should impact the reliability of the data.
Respondents were allowed to leave the survey at any time and were also incentivised for their involvement. They were asked to provide honest answers and advised their answers would have no impact on the incentive provided. The survey was between 32 and 34 questions in length, depending on the answers provided by respondents (some respondents did not qualify to answer certain questions).
The sample was collected between 10th of August and 15th of August 2017 at a rate of approximately 100 respondents per day.