FMCG Industry: Unlocking Value in the Next-Generation Digital World

Description

Digitalization of the FMCG industry has been going on for some years now. Syncronic and MLDK found it relevant to make a status check and understand just how mature the industry is. What are the best performing doing and where can other improve? Which challenges do companies struggle with? What are perceived as future winning technologies and application areas? Additionally, other questions have been replied by a large part of Danish FMCG companies.
Very few companies in the industry – typically large, global enterprises – are well on their way to transform their entire enterprise and their value chain to become truly digital – these we name ‘Masters’. Sad to say, the survey reveals that the majority of Danish FMCG companies are still lacking behind in the digital era and have just started the journey - these we refer to as ‘Novices’.