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Brand Sustainability Benchmark Report - Food & Grocery Industry - UK 2022

FMCG

Description

This landmark report validates how important sustainability is to brand growth, identifies what ESG areas consumers expect Food & Grocery brands to be addressing, reveals which brands are leading the way and provides direction on how to enhance sustainability credentials.

It is for F&G brand CEOs, Insights Professionals, Sustainability Specialists and Marketers and the agencies that service them.

The report provides answers to questions including:
- What is important to consumers in this category in relation to ESG/sustainability issues?
- What is the scale of risk or opportunity for brands based on ESG/sustainability perceptions?
- Where should businesses focus their ESG efforts and communications to impact consumer perception?
- How do consumer expectations differ across demographic groups?
- Where should brands communicate their ESG messages to maximise their impact?
- Which brands are winning and why?

Additional video resources have been added that provide excerpts from the launch webinar. The full on-demand webinar can be founder here https://hubs.li/Q01vWcH10

Research notes

The 40 page report is based on the opinions of 16,000 respondents about more than 100 UK Food & Grocery brands captured using Glow’s unique Social Responsibility Score (SRS) methodology between April-August 2022.

Published by...

The SRS Metric: Simplifying Sustainability Measurement

This is where sustainability data captured using the SRS metric is published.

About SRS:
Achieving sustainability goals can be tough, especially when progress tracking is inconsistent. However, the SRS metric offers a solution by providing a universal perception metric. This can be used both within and across businesses to accurately measure the ROI of sustainability.

While corporate ESG ratings capture a business's actions and intentions, the Social Responsibility Score TM (SRS) measures the human response to those efforts. SRS is a straightforward and consistent metric that assesses how consumers, customers, employees, or investors perceive a brand's performance in environmental, social, and governance areas. It enables benchmarking across different brands, categories, markets, and time periods and has been proven to align with business outcomes.

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Visit the SRS Metric website