July Luggage Travel Report: Unpacking Australia
Description
Gain unique insights into how Australians are managing their travel aspirations against the backdrop of a challenging cost-of-living landscape.
This research was conducted by Ground Truth Research in collaboration with July Luggage, and powered by research technology company Glow. The report is based on feedback from over 1,000 Australians about their travel intentions over the next 6 months.
The report uncovers;
– How the cost-of-living crisis is impacting travel plans
– The strategies employed by Australians to make their next holiday more affordable
– What motivates Australians to travel
– Attitudes towards different travel destinations
– Differences in travel intentions between cohorts
– The fun things Australians will be packing on their next holiday
– + More
Whether you're an avid traveler, industry professional, or simply curious about the evolving face of Australian travel, this report is an essential read. Download now to dive deep into the travel intentions of Australian consumers.
Research notes
Analysis for the July Travel Report 2023 was conducted by Ground Truth Research in collaboration with July Luggage.
Powered by Glow’s intuitive research platform, the study gathered responses from a nationally representative sample of over 1000 Australians aged 18+ from August 2-11 2023.
Respondents completed an 8-minute survey exploring their;
– Current attitudes towards travel
– Travel intentions
– Attitudes towards different travel destinations
– How the cost-of-living crisis is impacting travel