Betty Crocker Sustainability Rating Report - Bakery | Cakes - US 2023

Description

Understanding sustainability performance for Betty Crocker
This sample report presents information about how consumers perceive the sustainability performance of Betty Crocker. It demonstrates the company's level of social and environmental responsibility from the perspective of US consumers.

Through this report, readers can determine whether Betty Crocker is at risk of losing customers or not fully utilizing opportunities to drive growth through ESG actions.

The report utilizes the Social Responsibility Score™ metric to evaluate the standing of Betty Crocker within Bakery | Cakes and compare its performance to other brands.

The Social Responsibility Score measures environmental, social, and governance perceptions using a single score metric that can be applied to different stakeholders such as consumers, customers, and employees.

The report contains data for the following brands
Focus - Betty Crocker
Reference - Entenmann's, Pearl Milling Company, Pillsbury, Sara Lee

Key insights from the report
The report addresses several questions, including:
- How does the sustainability performance of Betty Crocker compare to its competitors?
- How effectively is Betty Crocker communicating its ESG efforts?
- Which consumer groups are supporters and which are detractors? (Data is categorized by gender, household income, age, and family type)
- Do perceptions of buyers differ from those who are not buyers?

CEOs, insights professionals, sustainability specialists, and marketers in consumer-facing brands, as well as business consultants, ESG advisors, and marketing agencies, can use this data to further the sustainability agenda.

Full unredacted report
Full SRS Snapshot reports, which include detailed time series information, custom brand selection and brand funnel metrics are available here srsmetric.com.