Packaging Testing - Case Study

FMCG

Description

An established leader in smallgoods in Australia was relaunching one of their core product ranges, sliced/shaved meats.

Prior to the relaunch, the brand wanted to ensure their new packaging best highlighted size differences of their product, particularly in comparison to their largest competitor.

Published by...

Glow is a dynamic research platform that helps you deliver rapid, robust, and cost-effective insights.

Glow can be used for concept testing, packaging evaluation, category deep dives, customer profiling, brand tracking and more.

All Reports

Visit Glow