Australian Yoghurt Report 2017
Description
The Australian Yoghurt Report 2017 is a survey of shopper and consumer behaviour in the Australian Yoghurt category.
It is designed to help those with a commercial interest in the Australian Yoghurt industry to make better-informed business decisions through evidence of the purchasing motivations, behavioural traits and economic profiles of Australian shoppers and consumers.
This report has been professionally compiled and analysed by Glow from survey results conducted between 27th of July and 2nd of August, 2017. The screened sample of 1,039 respondents were sourced from an online panel of 450,000 Australians. Respondents consist of both male and female participants, ranging across a broad income and generational demographic cross-section.
This research report should prove a valuable resource for both marketing and product development decisions in the Australian Yoghurt industry.
Research notes
This Yoghurt category shopper survey was structured from a database of questions, written and tested by Glow researchers.
The answers provided in this survey are not exhaustive, and it is possible other options or answers may exist. However, respondents were given the option to choose ‘other’ and input a text option whenever a list was considered not exhaustive.
The research conclusions drawn from this report are only based on the quantitative results found in the survey and interpreted with considerations to findings in other secondary research.
This survey was administered to respondents via an online panel and, consequently, conclusions only apply to those with access to computers who partake in online panel surveys. In this instance, there is no reason to suggest such a limitation should impact on the outcomes of the data.
Respondents were allowed to leave the survey at any time and were also incentivised for their involvement. They were asked to provide honest answers and advised their answers would have no impact on the incentive provided.
This Yoghurt category survey was 38 questions in length, depending on the answers provided by respondents, as some questions screened respondents who did not qualify for responding to certain questions.
The sample was collected between 27th of July and 2nd of August, 2017 at a rate of approximately 100 respondents per day, spread throughout various times of the day.