Optimising profits based upon the weather
Description
It stands to reason that the weather can affect the sales of certain products – for example, more rainfall generally means that consumers purchase less sunscreen.
But the phenomenon can go much further.
Research notes
Authors
Xavier Rousset
Doctorant en Économie, Université Paris Descartes – USPC
Octavio Escobar
Associate Professor of Economics, PSB Paris School of Business – UGEI
Régis Chenavaz
Enseignant-chercheur en économie et marketing, Kedge Business School