Imminent Future of Food

Description

This report, the first of an annual commentary based on insights gleaned from across the Bompas & Parr team, looks into the imminent future of food, but with a crucial difference compared to other trends reports released at this time of year. In contrast to those that seek to identify trends, which by definition have already begun to form in some way, however nascent, we have also sought to imagine the unrealized future. Some of the themes developed in this report have not yet happened.
Nevertheless, this is a future that we at Bompas & Parr – the studio is now in its tenth year – can feel in our collective gut. It is a future that is based on an appreciation of the worlds in which our commercial, cultural, artistic and governmental clients operate. And it is a future that speaks to the next generation of insatiable food lovers, ever on the look-out for the next big thing, and to stay ahead of the curve rather than jump on the bandwagon.