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2018 Digital Trends in Financial Services

Financial and Insurance Services

Description

The growth of fintech continues to have a huge impact on the financial services industry, with innovative new companies disrupting the sector in ways that are making incumbent businesses raise their game. More than a quarter (28%) of FSI respondents rank optimising the customer experience as the ‘single most exciting opportunity’ in 2018, compared to the 18% of their peers across all other sectors.

Research notes

Author
Prateek Vatash

Publisher
Adobe

Published by...

Adobe is the global leader in digital marketing and digital media solutions. The company’s tools and services allow its customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. Adobe helps their customers make, manage, measure, and monetize their content across every channel and screen.