Packaging the silent salesman: getting the research right
FMCG
Description
Packaging is powerful.
It is the very first point of contact that a shopper has with a product in-store- making it an impactful element in the purchasing decision. Shopper behaviour is often complex and changing the packaging may create enormous disruption. Poor packaging can lead to customer alienation and losses in sales.
PLAY Market Research suggests 8 key tips to help avoid the common pitfalls and maximise the potential opportunities of the right packaging.
Research notes
Play Market Research
Published by...
PLAY is a boutique, results-oriented, creative consumer market research agency with a culture of continued improvement, and an unfaltering ‘can do’ attitude.
Our vibrant, passionate team possess diverse experience from both agency and client side, and we have experience (both internationally and locally) in a range of quantitative and qualitative approaches, that drive meaningful insights.
We are agile and innovative in our approach to research; proud to have long-term relationships with our clients, and lucky enough to be located on Sydney’s beautiful northern beaches and in the city of Melbourne, Australia.
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