UK Craft Beer Report 2017
Description
This report is designed to help those with a commercial interest in the UK Craft Beer industry make informed business decisions through a better understanding of the purchasing motivations, behavioural traits and economic profiles of UK shoppers and consumers.
This report has been compiled by Glow based on survey results collected from the 12th to 21st September 2017. The screened sample of 984 respondents was sourced from an online panel of 664,000 UK residents. Respondents consisted of both male and female participants, ranging across a broad income and generational demographic cross-section.
Research notes
The 2017 UK Craft Beer survey was structured from a database of questions, written and tested by Glow researchers.
The answer options provided in this survey are not exhaustive, and it is possible other answers may exist. However, respondents were given the option to choose ‘other’ and input a text option whenever a list was considered not exhaustive.
The conclusions in this report are only based on the quantitative results of the survey and interpreted with considerations to findings in other secondary research.
The survey was administered to respondents via an online panel. Consequently, conclusions only apply to those with access to computers and those who partake in online panel surveys. In this instance, there is no reason to suggest such a limitation should impact the reliability of the data.
Respondents were allowed to leave the survey at any time and were also incentivised for their involvement. They were asked to provide honest answers and advised their answers would have no impact on the incentive provided.
The survey was 32 to 35 questions in length, depending on the answers provided by respondents (some questions screened respondents who did not qualify for certain questions). The sample was collected between 12th of September and 21st of September, 2017 at a rate of approximately 100 respondents per day. The response data was analysed at a Confidence Interval of 95% and a Margin of Error at 4%.