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Havas Advertising Agency - Case Study

Information Media and Telecommunications

Description

Havas is one of Australia’s most creative and effective agency networks, encompassing hundreds of specialists within media, creative and PR disciplines. They pride themselves on shaping best practices in a continuously evolving industry.

At the heart of their offer is the necessity to understand the target audiences their clients aspire to influence. Glow is one of the data partners used to generate these insights.

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Glow is a dynamic research platform that helps you deliver rapid, robust, and cost-effective insights.

Glow can be used for concept testing, packaging evaluation, category deep dives, customer profiling, brand tracking and more.