Bushfires and COVID-19 Impact on Australian Travel and Tourism

Description

This research was inspired by conversations we had with the travel and tourism industry in MyTravelResearch.com's native land following the devastating bushfires of 2019-2020.

We found there were lot of questions about the impact of the fires - and even more so the campaigns to drive recovery - that were unanswered. The most important of these was 'what should I be doing about it?'

So, we partnered with Glow - a dynamic research platform who shared our vision that great insight should be available to everyone - to uncover the answers. As we prepared the questionnaire the scale of the Covid-19 pandemic became clear, so we quickly pivoted to add some questions around Covid-19.

These are the results, we hope they support you - our beloved industry - through the tough times we face.