Fast Moving Consumer Goods Analytics Framework

Description

Effective use of analytical capabilities will enable FMCG companies to cope with and even benefit from the key trends impacting FMCG.
- Analytics supports the shift to value by identifying key price points in the market, defining customer segments, developing new pricing strategies based on competitive intelligence and increasing efficiency in manufacturing and logistics to reduce costs.
- Companies will experience greater pressure to better align offerings and activities with customer interests and values. Big Data and analytics help to better understand customer sentiment, preferences and behaviour. At the same time data analytics enables supply chain visibility and identifies potential risks.
- An increasingly larger share of consumer's spend and activity will take place through digital channels. Analytics is key in better understanding of purchase and consumption occasions as well as tailoring channel experience.
- In a world where customized products and personalized, targeted marketing experiences win companies market share, technologies like digital commerce, additive manufacturing and artificial intelligence can give a company an edge by allowing it to create customized product offerings.
- Analytics can fuel a better understanding of the resource market volatility and more efficient use of critical resources in the production process.