State of Ad Tech 2019

Description

Today, more than 3.5 billion people are regular Internet users. Online is now the second largest and fastest growing ad spend channel in the world, accounting for 34% of total ad spend in 2017. Soon, it will overtake global ad spend on TV. This report, will be diving into exclusive research findings from work with research firm Euromonitor International on a survey, “Acquire, Convert, Re-engage.” The authors spoke with 901 marketers around the globe about how they convert customers today - and what works best.