Australian Private Label Trends 2018: #1 - Generational Differences
Description
Over 2,000 Australian grocery buyers were interviewed for this series of reports that explore private label attitudes and shopping behaviours. This, the first in a series of five reports, focuses on Generational Differences when it comes to perceptions of this topic.
The full data behind the responses is also available for online analysis (click on the link). For an extract of the data set, please contact us at hello@glowfeed.com.
The other four reports in the series will cover:
● Brand Names vs Private Label in Food and Drinks
● The role of Brands in Household Cleaning
● Beauty and Personal Care: Private Label trends
● Generic vs. Branded Pet Foods
Research notes
The survey was structured from the Glow database of questions, written and tested by Glow researchers. The questions were also be based on common reports around language used by consumers when describing private label products. The answers provided in these surveys are not exhaustive and it is possible that other options or answers are likely to exist, however respondents will be given the option to choose ‘other’ and input a text option where a list is not exhaustive. The inferences made from this report are only be based on the quantitative results found in the survey and interpreted with considerations to findings in other secondary research.
This survey was administered to respondents via an online panel, and therefore there are limitations to the inferences of the sample only applying to those with access to computers and who partake in online panel surveys. However, there is no reason to suggest this should impact the outcomes of the data significantly. Respondents are allowed to leave the survey at any time, they will also be incentivised by the panel partner service, however, they will be asked to provide honest answers and their answers will likely have minimal influences from the incentive provided.