A Guide to Using Cost to Serve to Enable Effective Customer Engagement

Description

In the context of the unprecedented breadth and pace of change in the Australian FMCG Industry, it is appropriate that all stakeholders understand and measure their underlying Cost to Serve (C2S). For this to happen, retailers and suppliers must move from traditional accounting measures of cost and profitability to a more logistics focused measure of the true cost and profitability of service. This Guide attempts to build a foundation methodology and framework for such on-going analysis.