Realising the potential for UK apples and pears

Description

The UK fresh produce market place is stagnant and burdened by regulation. Moreover, increasing retail space per capita and the subsequent deflation in food prices is putting increasing pressure on UK producers who face rising costs as well as increased risks of climate change, political instability, litigation and bureaucracy.

This study has been undertaken to see how producers elsewhere in the world are rising to these challenges and to see how they view the UK market as historic suppliers to it. From this will come some indication as to how growers in the UK can adapt and meet these challenges. There is no question that there are profitable companies in the UK but it is the smaller growers, who cannot run packhouses or transport companies, that need to adapt in order to prosper.