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Q27. In the last 3 months have you stopped / started or switched buying any brand because of their social or environmental behaviour?
Q29. Thinking about all purchases you have made in the last month. How much influence did social and environmental considerations have on your choice of brands / products? (Nett The SINGLE MOST IMPORTANT/A SIGNIFICANT INFLUENCE for at least SOME products)
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n=5470
Prefilter
Rows
Filters
Columns
Choices
Values
Row %
Choices
Yes
Total (n)
All
13%
5470
18-24 Gen Z
31%
652
25-44 Millennials
18%
2004
45-54 Gen X
10%
890
55+ Baby Boomers
4%
1924
Household Income up to 75k
10%
2580
Household Income 75k+
16%
2633
Male
14%
2656
Female
12%
2799
Filter
Total (%)
13%
5470